Thanks for being among the millions of fans of Edmunds.com’s Inside Line. We are making some changes that will help more people join the ranks and share in the enthusiasm for fun new cars.
Starting in January, we’ll continue to publish all of the great content you’ve come to love and expect from Inside Line, but do it under the Edmunds moniker — and actually, we’ll be publishing even more.
As you may have seen, last week we kicked off a multimillion-dollar ad campaign for Edmunds.com. (The debut Ask the Car People ad is viewable online). We figured that since we are promoting a destination, it would make sense to have all our great content there for the newcomers to see and enjoy.
Typically Edmunds.com gets about 18 million visitors in any given month. The new ad campaign is sure to help us grow even bigger, and the bigger we get, the more we can offer you. Already we have grown to house the biggest editorial team in automotive publishing, the most comprehensive automotive data in the business and a very impressive testing capacity. We’ve got some other ideas up our sleeves too, so stay tuned.
And we always love hearing from you, so send your ideas and thoughts to us any time.
Thanks for being part of the Edmunds.com family. (And check out our new “About Us" page if you’d like to learn more about how we do what we do.)
2013 BMW Alpina B7 Unveiled in Germany
Hyundai Reveals Elantra Coupe Zombie Edition at Comic-con
2012 Lexus LFA Black Amethyst Debuts
Lexus showed off what it is calling the “first and only Black Amethyst” 2012 Lexus LFA on its Facebook page.
The LFA starts at $375,000 and offers about 30 paint choices, including unexpected ones such as lime green, sunset orange, lavender and “passionate pink,” according to the Lexus LFA configurator. Most of the choices are variations on white and black. The Black Amethyst color is also listed as a choice. Read more
2013 Dodge Dart Gets Customized With Graphics
The 2013 Dodge Dart can be personalized with Mopar Custom Graphics. The vinyl packages are dealer-installed accessories and are completely removable. Read more
Edmunds.com launched its first TV ad campaign this week with a 30-second spot that underscores how much its employees are “car people.” Click here to watch the Ask the Car People commercial.
2013 Hyundai Veloster Turbo’s Matte Paint Comes With Warnings, Washcloths
The 2013 Hyundai Veloster Turbo comes with one of the most talked-about new paint options in the auto industry - a stunning matte gray finish? but consumers are only now getting a taste of what it will take to maintain that beauty.
The matte paint comes with an 11-page owner’s manual, a wash pad and microfiber towels. Hyundai also warns that the Veloster Turbo with the optional $1,000 paint cannot be taken through an automatic car wash. It must be washed by hand. More
Aston Martin Shares User-Designed 2012 DB9 1M
Aston Martin has released a user-designed vehicle called the 1M that is based on the 2012 Aston Martin DB9. The car’s design was influenced by Facebook fans, thanks to a series of polls on the firm’s social networking page.
Lotus Evora 414E Hybrid Starts Testing
The hybrid era has arrived with the announcement that Lotus has started testing on its hybrid Evora — ahead of schedule, the British sports-car specialist says. The Lotus Evora 414E Range Extender Hybrid Electric Vehicle was first seen in concept form at the 2010 Geneva Auto Show. Read more
2012 Jaguar XF Supercharged Long-Term Test
Nobody notices our new long-term 2012 Jaguar XF as it slides through traffic. So we put it in Dynamic mode, double-tap the downshift paddle and make the exhaust crack and pop like a hunk of hot iron dipped into a bucket of water. Still, nobody notices, or at least they don’t think it’s our black Jaguar sedan. We rev the 5.0-liter supercharged V8 at a stoplight to hear the growl ricochet off the retaining walls and though the car visibly shakes like an old hot rod each time the V8 settles back into its engine mounts, nobody suspects the sedate British four-door. Read more